Grand opening of the Italienske Bilhus (Italian car emporium). ERA cars opened the Italian car emporium with Fiat cars in Hillerød. The Copenhagen Event Company took care of the reception, which included 300 guests, and opening day, with 600 guests. We transformed the car emporium into an Italian street scene with cars, delicious coffee from a classic coffee cart, home-made hot pizzas straight from the stone oven, tantalizing gelato flavours from the gelato cart and a large crate filled with cava, Italian beers and snacks.
We conducted the media campaign, with advertisements in newspapers, on SoMe and a large backdrop with videos and invitations right in front of the shops.