Event marketing

The Copenhagen Event Company works strategically within event marketing, event planning and acts as a catalyst to help companies, brands and organizations achieve their goals. Working with event marketing as a regular part of our marketing mix can include: contributing to branding efforts and increasing brand awareness, generating leads and sales, engaging potential and existing customers and end users and working to build loyalty, and efforts to strengthen companies and organizations from within.

Learn more about event marketing.

Key subjects

  • What makes an event successful?
  • What is your goal?
  • Who is it you are trying to reach?
  • What can you do that is fun or quirky?
  • Joint brainstorming
  • Joint idea development
  • Vision board
  • The backcasting model
  • Match with your strategy
  • Match with your values
  • What might help support your event?
  • Connecting with other events?
  • Sell your idea to the media
  • Write it so that it jumps off the page
  • Cost versus benefit
  • Plan and project management
  • Use social media
  • Web update for new guests
  • Cross marketing
  • Other marketing efforts
  • Document your event
  • Evaluation


Below you will find a collection of selected assignments we have completed which you are welcome to review in greater detail.
If you are searching for a specific competency or if you would like to learn more about a particular assignment, you are more than welcome to contact us for more information or a presentation of a solution that has been customized according to your needs.