Event marketing

The Copenhagen Event Company works strategically within event marketing, event planning and acts as a catalyst to help companies, brands and organizations achieve their goals. Working with event marketing as a regular part of our marketing mix can include: contributing to branding efforts and increasing brand awareness, generating leads and sales, engaging potential and existing customers and end users and working to build loyalty, and efforts to strengthen companies and organizations from within.

Learn more about destination management.

Key subjects

Assignments

  • What makes an event successful?
  • What is your goal?
  • Who is it you are trying to reach?
  • What can you do that is fun or quirky?
  • Joint brainstorming
  • Joint idea development
  • Vision board
  • The backcasting model
  • Match with your strategy
  • Match with your values
  • What might help support your event?